Go2Learn partners with global subject-matter experts to deliver spot-on need-to-know content to enhance your optimization journey.

Meet our expert faculty:

Norm Poynter cropped

Norm Poynter – NLAS Possibilities (Canada) and Asset Management Advocates (USA)

Connect: LinkedIn Twitter: @normpoynter  Email: norm@normpoynter.com

Norm Poynter is a globally sought-after keynote speaker and the founder of NLAS Possibilities and co-founder of Asset Management Advocates.  Norm has been in management consulting with a specialization in SAP plant maintenance, master data standards & management, and integration for the past nineteen years. He has been involved in a variety of projects including system and continuous improvement implementations, best practices, plant turnarounds, re-engineering, process improvements, and process safety development and implementation.

Norm has held management, technical, and functional roles with companies including Agrium, NOVA Chemicals, DuPont, Canexus, Nexen Inc., Marathon Oil, and Suncor. Today, Norm focuses on the integration of systems across landscapes to form knowledge execution management systems, asset information management systems, and sustainable groups of core corporate competencies and subject matter (communities of practice). This approach is used to enable standardization, consistency, and productivity through better use of grassroots technologies like SAP.


Tony Ciliberti – Reliability Dynamics

Connect: LinkedIn Twitter: @RelDynamics Email: tony.ciliberti@rd-eam.com

Tony Ciliberti PE is the Principal Engineer for Reliability Dynamics LLC, an engineering and technology company specializing in the application of ISO 14224 methods in enterprise resource planning (ERP) software. He is a licensed chemical engineer with 29 years’ experience as a maintenance and reliability engineer in petrochemical, oil and gas, and public utilities sectors. His experience includes four years with SAP Americas’ National Consulting Practice as a Principal Consultant/Solution Architect for large corporate M&R/EAM implementations.

Ciliberti represents the United States as an ANSI-appointed expert member in the International Organization for Standardization Technical Committee 67, Work Group 4 “Reliability Engineering and Technology,” Project Group 1 ISO 14224 “Collection and exchange of reliability and maintenance data for equipment,” and Project Group 2, ISO 20815 “Production Assurance and Reliability Management.” He participates in the Center for Chemical Process Safety (CCPS), Process Equipment Reliability Database (PERD) Project, as the PERD ERP Subcommittee Chair.


Ted Lister - finalTed Lister – STONAVIGATOR

Connect: LinkedIn Twitter: @STONavigator Email: ejlister@stonavigator.ca

Ted Lister began his career in electrical design before trading electrons and protons for ones and zeros. It was 1992; Ted was red-lining drawings—after commissioning a billion-dollar gas plant—using red colored pencils on A1 paper. It wasn’t long before he discovered the value of computer programs to accomplish this task. He was hooked.

As the years followed, Ted pursued a career in large-scale, complex industry projects, which required large amounts of data to plan, schedule and execute. As he worked with engineering firms to develop software solutions, he realized the process methodology—similar to that of hydrocarbon processes—was plagued with leaks (a.k.a. spreadsheets). To make matters worse, users were often not trained in data integrity, resulting in ones and zeros leaking from the data pipeline (a.k.a. business process methodology).

Do not miss the opportunity to learn from an experienced physical asset management guru and entertaining speaker.


John Woodhouse - finalJohn Woodhouse – TWPL

Connect: LinkedIn Email: john.woodhouse@twpl.com

John is CEO of the consulting and training organization, TWPL. With a personal senior management background in the oil industry (esp. Shell O&G and refining) and major engineering (Kvaerner), he launched TWPL in 1995 as a consortium of former senior industrial managers to provide pragmatic advice, training and support in physical asset-dependent organizations. John is also Founder, Fellow and Chair of the Panel of Experts for the Institute of Asset Management. He chaired the BSI/IAM development of the PAS 55 standard for optimal management of physical assets, and was UK Expert Representative in the development of the first International Standard for Asset Management (ISO55000). He has also led the development of the first published Asset Management Competences Framework (IAM 2006), and the International MACRO & SALVO collaboration programs in cost/risk optimization of asset management decisions and life cycle management. John is also author of the book ‘Managing Industrial Risk’, Publ. Chapman & Hall, 1993 and ‘Asset Management Decisions: the SALVO Process’, Publ. TWPL 2014, and lecturers widely around the world at conferences, and through university and in-house management training programs.


Tom McDermott – TWPL

Connect: LinkedIn Email: tom.mcdermott@twpl.com

As the director of asset management at the New York State Power Authority (the largest state-owned utility in the US operating 17 large hydro and fossil generating facilities and more than 1,400 circuit-miles of extra high voltage transmission lines), framed the development of their asset management principles on PAS 55, later ISO 55000 The organisation is responsible for 25% of the electric energy consumption in New York State.

During Tom’s 35 year career at the Power Authority he spent first 20 years in the engineering group specializing in high voltage engineering, transmission line design and power plant modifications. The last 15 years were focused on building a performance engineering and asset management group, re-shaping the organization around the principles of asset management.



Kal Jassal – TWPL

Connect: LinkedIn Email: kal.jassal@twpl.com

Kal is a principal consultant at TWPL.  He is a respected leader with more than 25 years’ industry experience and proven success in supervising teams completing complex integrity projects within budget/time constrains and in compliance with regulatory requirements. Talent for developing innovative strategies to meet financial goals while maintaining project integrity. Developed, enhance and implemented a number of integrity management programs for major oil clients.





Marius Basson – Aladon

Connect: LinkedIn Email: marius@aladon.com

Mr. Basson is an experienced engineering professional with more than 20 years experience in leading and implementing business improvement and reliability programs. He specialized in the application of Reliability-centered Maintenance (RCM2) for many years and adopted a methodical way of thinking. He has a strong track record of successful engagements with asset-intensive industries including manufacturing, chemical, oil and gas, mining, electric utilities, water and wastewater utilities, chemical, nuclear waste processing and other process industries. He has extensive experience as a dynamic manager with a proven track record in large capital project management.




Drew Troyer – Sigma Reliability

Connect: LinkedIn

Drew D. Troyer has more than 25 years of practical experience as a reliability engineer and asset management thought leader. An advisory to hundreds of blue chip clients in the manufacturing, mining and process industries, Drew brings a wealth of knowledge, experience and creativity to organizations to enable them to increase the productivity, safety and environmental performance of their engineered assets, while simultaneously reducing the cost of ownership. His client list reads like a who’s who of global industry. Drew has authored more than 200 books, chapters, articles and technical papers on various aspects of reliability engineering and management. He’s created numerous training workshops, including Reliability Engineering in Dollars & $ense and Cut the FLAB with Proactive Maintenance, which focuses on fasteners, lubrication, alignment and balance – the foundation of equipment reliability. Drew holds the Certified Reliability Engineer (CRE), Certified Maintenance & Reliability Professional (CMRP), and MBA qualifications. Drew is also passionate about land conservation and preserving our natural resources for future generations. He chairs the board of directors for the Compatible Lands Foundation, a nonprofit land trust.



Dr. Janet Lam – University of Toronto

Dr. Janet Lam has a Ph.D. in Industrial Engineering from the University of Toronto and currently serves as the Assistant Director at the Centre for Maintenance Optimization and Reliability Engineering (C-MORE). Her research interests are using maintenance and failure data to develop statistical models that optimize replacement and inspection scheduling decisions.

With over 10 years of experience in maintenance and reliability, Janet’s expertise lies in bridging the academic-industry gap, enabling practitioners to benefit from cutting-edge research in academia. As a MITACS accelerate researcher, she worked with the Ontario Clean Water Agency (OCWA) from 2010 to 2012 on centrifuge maintenance.

Janet is also a respected instructor with six years of experience teaching undergraduate and professional students. She served as a Teaching Specialist for first-year engineering students at Michigan State University from 2016 to 2017 and has given several workshops in teaching and education. In 2017, she was a Fellow of the National Effective Teaching Institute.


Dr. Ali Zuashkiani – PAMCo and University of Toronto

Dr. Ali Zuashkiani, Ph.D., is CEO of PAMCo, a Canadian consulting company with projects across the globe. A graduate from Harvard Kennedy School of Policy, Said Business School of Oxford, Wits Business School in South Africa, and INCAE business school in Costa Rica, and Ph.D. from the University of Toronto, Ali has been the Director of Educational Programs at C-MORE at the University of Toronto for 13 years.

Dr. Zuashkiani has more than 20 years of practical experience combined with scientific rigor in optimizing asset management decisions in more than 200 plants in +30 countries.

Dr. Zuashkiani areas of expertise include maintenance performance management, life-cycle costing, use of tacit knowledge in asset management, optimization of maintenance tactics, reliability-centred maintenance, root cause analysis, Reliability-Centred Design (RCD), planning and scheduling, spare part management, asset management strategy development, implementation of CMMS software packages, and managing change in organizations. He is the author of “Expert Knowledge-Based Reliability Models” and a frequent global speaker on a range of pertinent subjects in asset management. He has been Chair of the International Physical Asset Management Conference for the last 14 years. Dr. Zuashkiani was named by the Asia Society as one of the world’s most dynamic young leaders in 2008. He was recognized by the World Economic Forum as a Young Global Leader of 2013.


Don Barry – Asset Acumen 

Donald Barry is now President and Principal Consultant at Asset Acumen Consulting, and still teaches at the University of Toronto and takes on Asset Management strategy projects. He is experienced in helping clients with Predictive Asset Analytics, supporting Asset Management strategy, Reliability, Maximo and APM solutions. He previously acted as the Global Center of Competency (CoC) Lead / Advisor Predictive Asset Analytics for IBM’s Global Asset Management Practice.